Selected Product Impact
30%
Reduction in manual processing time through KPI-driven workflow improvements and automation-focused product delivery
25%
Increase in internal feature adoption through stakeholder engagement, documentation, and user-centered iteration
85%
First-call resolution rate maintained while supporting time-sensitive broadcast and digital campaign operations
20%
Reduction in manual errors through automated campaign validation and creative asset verification
Professional Experience
Technical Product Manager, TLVOD & Media Asset Management
Oct 2022 – Present
NBCUniversal · New York, NY
- Own product strategy, roadmap execution, and delivery for Transactional Video on Demand (TLVOD) and Media Asset Management platforms supporting streaming, content licensing, media operations, and global distribution workflows.
- Lead end-to-end product discovery and execution for asset ingest, order orchestration, metadata management, dashboard experiences, QC workflows, and error resolution capabilities across internal media technology platforms.
- Translate complex business, operations, architecture, and engineering needs into clear user stories, technical requirements, acceptance criteria, process flows, and prioritized delivery plans.
- Partner with engineering, architecture, QA, data, UX, and operations teams to deliver scalable API-driven workflows for high-volume audio and video assets across formats, languages, territories, and rights-based requirements.
- Manage event-driven integrations across Polaris, ACAT, AWS EventBridge, and related services to support automated asset tracking, workflow visibility, and faster operational troubleshooting.
- Defined KPIs and success metrics that reduced manual processing time by 30% and improved asset delivery accuracy for downstream partners and internal operations teams.
- Champion automation and AI-assisted opportunities for metadata enrichment, anomaly detection, workflow triage, and operational efficiency across media and content teams.
- Facilitate sprint planning, backlog refinement, demos, stakeholder reviews, and cross-team alignment to keep frontend, backend, QA, and operations partners moving toward shared delivery goals.
Technical Product Specialist, Media Operations & Product Enablement
Jun 2022 – Oct 2022
NBCUniversal · New York, NY
- Supported product enablement for internal media platforms, partnering with UX, QA, engineering, and operations teams to improve usability, workflow adoption, and release readiness.
- Authored product specifications, process documentation, API notes, and acceptance criteria connecting frontend and backend services for media workflow improvements.
- Contributed to AI-assisted tagging and metadata prediction initiatives designed to improve content discoverability and reduce manual search effort across internal platforms.
- Improved feature adoption by 25% through workflow analysis, stakeholder training, documentation, and feedback-driven product iteration.
Senior Analyst, Media Platforms
Apr 2019 – Mar 2021
Dentsu International · New York, NY
- Led workflow modernization across ad delivery and campaign platforms by identifying automation opportunities, improving data quality, and streamlining operational processes.
- Partnered with global engineering and analytics teams to optimize API data flows for ad assets, creative materials, campaign setup, and reporting workflows.
- Built executive dashboards and performance insights that supported strategic decision-making across media, marketing, and platform teams.
Analyst, Media Platforms
May 2017 – Apr 2019
Dentsu International · New York, NY
- Supported product iteration, QA testing, release management, and workflow improvements for media platform tools used by advertising and operations stakeholders.
- Improved system interoperability between ad servers, campaign platforms, and creative asset workflows in partnership with engineering and analytics teams.
- Analyzed platform issues, documented business requirements, and translated operational pain points into technical enhancements and process improvements.
Information Technology Support Specialist
Feb 2015 – May 2017
iHeartMedia · New York, NY
- Delivered technical support for broadcast and digital advertising systems, maintaining an 85% first-call resolution rate while supporting time-sensitive campaign operations.
- Partnered with engineering and ad operations teams to automate campaign validation and creative asset verification, reducing manual errors by 20%.
- Troubleshot platform, workflow, and data issues across media systems, escalating root causes and documenting repeatable fixes for internal teams.
Ad Sales Operations Assistant
Sep 2014 – Feb 2015
iHeartMedia · New York, NY
- Coordinated national broadcast and digital advertising workflows across 50+ markets to ensure accurate campaign setup, trafficking, asset readiness, and on-time delivery.
- Partnered with sales and traffic teams to resolve discrepancies and support campaign launch timelines.